Not just any marketing.

Our core philosophy is understanding the target audience. We turn data into information and information into powerful insights. From this, strategic, measurable and effective communications can be developed.

Our Specialties
Data

Data is at the core of everything we do. This is how we started and the engine of meaningful, effective and cost-efficient marketing. Data is an under-utilised asset in many organisations. Using data to understand customer behaviour will improve the profitability on direct marketing activity.

We use data to measure everything we do. Our approach is based on a test, measure, refine and rollout methodology. Only by knowing what works and what doesn’t work can we maximise the return on campaigns and client ROI. The old saying by John Wanamaker that “50 percent of my advertising is wasted, I just don’t know which 50 percent” can now be defeated by proper use of data.

We conduct a range of analysis and segmentation activities on clients existing customer data as well as external data sets.

Strategy

Our aim is to provide clients with a much needed strategic focused, data-driven marketing approach. Our core philosophy to strategy development is understanding the target audience. We turn data into information and information into powerful insights, from which marketing strategies and effective communications can be developed.

It is our belief that every marketing communication, segmentation model or marketing application development must be part of the clients overall communication strategy.

We will either work to the clients current strategy or develop a new strategy together with the client.

Technology

Data is at the core of everything we do. This is how we started and the engine of meaningful, effective and cost-efficient marketing. Data is an under-utilised asset in many organisations. Using data to understand customer behaviour will improve the profitability on direct marketing activity.

We use data to measure everything we do. Our approach is based on a test, measure, refine and rollout methodology. Only by knowing what works and what doesn’t work can we maximise the return on campaigns and client ROI. The old saying by John Wanamaker that “50 percent of my advertising is wasted, I just don’t know which 50 percent” can now be defeated by proper use of data.

We conduct a range of analysis and segmentation activities on clients existing customer data as well as external data sets.

Communications

Our core philosophy to marketing communications is based on a thorough understanding of the target audience. We leverage data, knowledge and business intelligence to create a series of interactions to create a direct communication experience with the audience.

The communications from an organisation should be an extension of the brand and its value statements. It should build a two way relationship between the company and the customers and add value both to the individual customer as well as being profitable to the bottom line.

By clearly defining the target audience and tailoring the offer and creative to them we increase the response and profitability of your marketing campaign.

OUR NETWORK

We are a core team of key people internally and work with our network of partners. Our partners are handpicked based on their skills and knowledge.

The network has been active since the inception of The Bakery and most partners have been involved for over 10 years.

This enables us to offer you the most suitable solution, and only recommend what you need. By taking unnecessary overheads out of the equation, we can deliver a more cost-effective solution. Below are some of our partners.

WHAT OUR CLIENTS HAS TO SAY