Thailand

Thailand

Population: 70,042 million people.
Vitamin and Mineral Growth Predicted Growth in Thailand

Analysts at Thailand’s Economic Intelligence Centre predict that the supplement market will grow significantly over the next 10-15 years, owing to an ageing population and a focus on disease prevention. In addition, revenues in the Vitamins & Minerals segment are expected to reach $100 million in 2021, with a 7% annual growth rate over the next five years

People’s Points of View

In September 2021, the Suandusit Poll surveyed how people’s behaviour had altered after the outbreak. 51% of respondents were concerned about their health and wanted to use supplements. As of March 2022, 65% of respondents aged 45 to 54 took dietary supplements, with 66% using them to boost and strengthen their immune system.Retail Pharmacy Industry in Thailand Dominates Sales

Retail Pharmacy Industry in Thailand Dominates Sales

In 2021, 4.3% of sales were online, but it is still dominated by traditional (small mum and pop shops) and modern trade (large pharmacy chains), as in many ASEAN markets.

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Capture the Opportunity

These markets are complex to enter, and many have failed. Our established network of team members and partners covers all aspects from initial market analysis, regulatory registration, logistics, marketing, and sales. All based on a proven process. Supplement sales in Asia are still very retail driven, and most brands that focuses online miss out on a large part of the sales opportunity.

“Look after your best customers and they
will look after you.